We have received our new brief which is entitled Handmade. The brief is inspired by the recent trend of using handmade, hand drawn and rough elements to design and advertising. Stella Artois is an example in the brief, in which they use 1930's graphics and effects to strengthen the sense that the brand is long standing and has a tradition of quality to the brand. I will have to produce four elements to an advertising campaign for an alcoholic drinks company; A full 30 second advert for television, A version for smart phones or portable devices, A poster design and A billboard design.
There will be three steps in the process of completing this project.
-Working with traditional media
-Incorporating the traditional media into digital space
-Selling the brand information in visual terms
Blogs in FdA Digital Media Design
15 years ago
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