Market Research

I have started my market research by looking at a selection of cereals by one of the most famous cereal producers, Kellogg's.

Firstly I looked at the American cereal Froot Loops, which is a sort of fruity version of cheerios. The target audience for the majority of these cereals are children this is why they are using bright colours and engaging characters to give the impact on shelves. I will use such techniques in my cereal designs to help draw attention to my cereal apposed to others.

The kelloggs branding is very well thought out and evident throughout the products, they clearly have the same layout of the logo and the line behind which follows along to the nutritional information. It is also evident that all of the packaging has the actual cereal itself on the front, except frosties. This is there to secure the fact that it is cereal and to give the customer an idea of which type if the packaging doesnt do so. For example if the customer was after a healthy cereal they probably wouldnt be looking for colourful sugar coated froot loops. I will look at other packaging to determine which genre of packaging I will produce for my final piece.

Second Project: Packaging Yourself

We have received our brief for the second assignment within the Visual Communication bracket. The assignment we have been set is to design a 6 sided box and include your name as the brand. For example create a box of corn flakes and instead of Kellogg's being the brand you have your name. At this early stage in the project I cannot be 100% certain but I am swaying towards making a cereal box as the idea of creating characters and that type of graphics appeals to me. I will be looking at variations of cereal packaging to get some good market knowledge to give me ideas for my own cereal.

Sound in QTVR...

I have found a site which gives a step by step account on how to add sound to a QTVR. It enables you to download a sprite movie in which you can combine your audio and your mov. I have not found the audio that I would be happy with for all of the panoramas. I feel that it would be stupid to add sound just for the sake of it so I have decided against it. I also think that if I got the sound wrong it may ruin the panoramas, I thought that the images give enough tension and atmosphere so I don't think I will add sound.

http://ivrpa.org/blog/495/an_easy_way_to_add_looping_audio

Sites used in essay

I have finished my essay now and here are some links that I used to write the account.

QTVR technical
http://en.wikipedia.org/wiki/Qtvr

Tourism
http://www.virtualdenmark.dk/vrdjursland/index.html

http://www.iberostar.com/EN/hotel/visitavirtual.asp?codiconc=85&idiocodi=2&publicado=S

Real Estate
http://www.bprowse.com/images/virtual_tours/witek/Living_room.html

Advertisements
http://www.willpearson.co.uk/virtual_tours/seat/index.php

Artistic
http://www.willpearson.co.uk/

My final Jpegs...

Here are my final three images, I am quite pleased with them. I think they may not be as conforming as the other shoots I have done but I feel that I have added a bit of creativity and imagination to the task which I think is always a good thing.


I'll look forward to seeing them in QTVR form....

Dvd Cover

I thought if I have a little muck about on Photoshop and do a cover it could trigger some ideas. I had an idea to do bed time sort of theme and then I thought of clouds, so I got a few cloud brushes and made myself a nice little cover. I thought of a name aswell, the theme is Dream Land. Anyway here's the cover I came up with:

I decided that the three panoramas are going to be based on different things to do with bed time.

1.Brushing- this will be brushing teeth before bed
2.Falling - falling asleep or just before being a bit scared
3.Nightmare - here I will use some long exposures and masks to give a bit of a scary feel.

I will give a bit of a scary imagination type feel to all of the panoramas, I will take pictures of my sister to portray it from her point of view.

An inspiration.

http://www.troypaiva.com/index.html

This is the site of a photographer I really like. I was looking at his site just out of chance when I realised his work was a similar idea to what we are studying. He has lots of projects on different objects and buildings which are usually abandoned, he uses incredible lighting and long shutter speed techniques to make run down buildings look amazing.

I thought that I could incorporate his style of photography into my idea of bed time sequences. I thought it could work well as the colours give a naivety to the shots and could look nice if they symbolise a child like dream state.

Hmm...

When I was going to bed the other night after a long days stitching, I was looking at the images I had produced and thought to myself these are terrible! I'd looked around the room in class that day and most people were doing similar images of landscapes. And I remembered that last year I did Photography and I never once did a landscape, so why am I doing one now? Maybe it was the easy way out and I was just following suite. I got really annoyed with the images I had produced as they had no creative flair about them and aside from being sport based they didn't have an engaging theme.

I went to bed that night and had a nightmare but couldn't remember what it was about, then it came to me I could do a series of panoramas based around sleeping. for example brushing teeth, having a dream and then waking up. I then realised I had a theme that I could add a bit of creativity into.

Here is a sketch of a layout for one of the panoramas:

I think this would be a nice layout for one of the ideas for the new collection.

A couple more sports...

As my theme is sports I decided to take to more shoots, one at Lewes golf course and one at Priory running track. I have finished one of them and the other is in progress. I feel this sports theme is a bit of a drag and I don't feel that it should be like this for my first project. But I'm going to go with it and see what the final outcomes are like. I think that it's an ok start but we'll see what happens.

Here is the Track:


and the Golf course:

Second collection...

I decided that the images I had may be a bit bland so I though I would diversify and go to tescos to take some images. I thought it may be a nice location, although it might be hard as there are lots of lines and products which will all need to match up. Here is an example of the struggle I may face if i embark on a panorama in tescos.


I also discovered as the lighting was not as bright as the park I had to adjust the shutter speed. I discovered by doing this I could capture the movement of shoppers and it gave a nice blur which gave the images a bit of atmosphere. I thought I could take this on board with the sports theme and possibly add in some blurred images to look like they're moving.

Here are a few examples:

I think this is an effective way to increase the style of QTVRs as I think they can dilute the creative side of Photography by just having a landscape. I will incorporate this within the rest of this project.

Initial Shots...

I have shot my first series of images in Lewes near tescos. As I was inspired by the work on the Montreal stadium I decided to take my first shots of the football pitch. I didn't manage to catch a game as I was working on the weekend and there wasn't enough time to go before I went to work. So I have decided to take shots of empty sports venues to portray there part time use. Here is my first stitch:

I quite like the outcome but feel it's rather empty and needs something else to give it an edge. I like the position i have taken it from on the pitch because you can see other parts of the park aswell. I have also taken shots on the pitch from different point which I think will give a different view point of the pitch for each panorama.


Here is another section of the pitch, images shot from the penalty spot. This I am currently working on as you can see. I have been looking at different photographers and I think it would be nice to get a friend or myself to dress up in football kit and pretend to be different players on the pitch. This may be a hard task but I think it will look affective.


I also have a third angle which I have not started yet but think would look affective if I take another shoot to add in action shots.

More Research and Ideas

After my last post I have been looking at other panoramas and QTVR's for inspiration for my own versions. I have been looking at Panoramas.dk quite frequently as there are hundreds of different panoramas on there. I particularly have been inspired by the Olympic stadiums as I like the way they capture the moment of particular sports.

http://www.panoramas.dk/2008/olympics/index.html


I particularly like the one of the Montreal stadium as it has people playing football whilst the panorama has been taken. I like the idea of doing this and I may take this into my own work to try and capture a football game.

www.panoramas.dk/2008/olympics/montreal-olympic-stadium.html

Research into QTVR

To get this project to a start i decided to look into QTVR's to find out a bit more about them. As I had only brief knowledge of them prior to this project. I remember seeing them on tourism website to give you an insight into the resort or location you will be visiting.

'QuickTime VR (virtual reality) (also known as QTVR) is a type of image file format supported by Apples QuickTime and the exploration of objects through images taken at multiple viewing angles. It functions as a plugin . It allows the creation and viewing of photographically captured panoramasfor the standalone QuickTime Player, as well as working as a plugin for the QuickTime Web Browser plugin. QuickTime VR will play on Windows computers as well as Apple Macintosh computers.'

http://en.wikipedia.org/wiki/QTVR

After looking it up on Wikipedia I felt I had more detailed information on how to create a QTVR. I realised that there were several kinds of QTVR such as:

-Cylindrical (the form we will be outputting)
-Cubic
-Spherical

I also had a brainstorm on what QTVRs might be used for to possibly trigger some ideas to start my project. As I had established before starting this research I already knew that they were used within the tourism industry, I think it is a good way to give the tourist an idea of the destination. When I went on holiday to Tunisia there was a similar VR covering aspects of the resort:

Here is a similar programme but it is not actually QuickTime.
http://www.iberostar.com/EN/hotel/visitavirtual.asp?codiconc=85&idiocodi=2&publicado=S

QTVR's are also used to record an event which is done very well on one of the sites i visited. It is recording New Years Eve on the strike of 12 in different capital cities all over the world. I found this very interesting as you could grasp what it was like to be there in that precise time in almost every country.

http://www.panoramas.dk/New-Year-2008/index.html